We explore the mechanisms underpinning the realization of synergies within multi-business firms. Using unique data from a large GCC...

Two years after Generative AI’s inflection moment, enthusiasm remains strong, yet evidence of impact is elusive. The truth is that GenAI...

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

We believe there is still a great deal of hype and misunderstanding over what AI in general, and GenAI specifically, can and cannot do....

This study examines executives’ assessment of Generative AI’s impact on competitive advantage and their expectations of its disruptive...

AI, especially Generative AI (GenAI), has experienced astonishing uptake due to its usercentric design, surpassing traditional focus on...

Making sense of GenAI and preparing for the future GenAI may contribute to corporate inequality, though it holds potential to narrow...

Will the ongoing transition from Internal Combustion Engine Vehicles to Battery Electric Vehicles (BEVs) disrupt the incumbent automaker...

Platforms and ecosystems provide structures for constellations of economic actors to engage and interact as they seek to create and...

From Black Swans to Grey Rhinos Last year certainly had its fair share of dramatic news, from the war in Ukraine and rocketing inflation...

Gamification, originally seen as a means of motivating employees, is now being used in more and more industries to engage users, attract...

Interconnected value chains, digital platforms, and multi-product ecosystems are all becoming increasingly common, raising the question...

As consumer goods businesses engage in an accelerating innovation arms race, competing for increasingly scarce consumer attention we...

Our inductive case study of the mobility industry in Southeast Asia shows how an innovative digital platform entrant, Grab, first tried...

From a strategy vantage point, 2021 saw consumers increasing their shift to digital distribution channels. As habits provoked by COVID...

One of the most profound changes in the industrial landscape in the last decade has been the growth of business ecosystems- groups of...

The formerly sleepy world of regulation has just become the hot new thing. Rules are being drawn up now that will fundamentally reshape...

Industry boundaries are dissolving through the dramatic growth of digitalization, and platforms connecting different actors are...

COVID-19 has shown how digitization can transform business and society. However, it has also exposed serious vulnerabilities in...

We analyze the sectoral and national systems of firms and institutions that collectively engage in Artificial Intelligence (AI). Moving...