We explore the mechanisms underpinning the realization of synergies within multi-business firms. Using unique data from a large GCC...

Two years after Generative AI’s inflection moment, enthusiasm remains strong, yet evidence of impact is elusive. The truth is that GenAI...

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

We believe there is still a great deal of hype and misunderstanding over what AI in general, and GenAI specifically, can and cannot do....

This study examines executives’ assessment of Generative AI’s impact on competitive advantage and their expectations of its disruptive...

AI, especially Generative AI (GenAI), has experienced astonishing uptake due to its usercentric design, surpassing traditional focus on...

Will the ongoing transition from Internal Combustion Engine Vehicles to Battery Electric Vehicles (BEVs) disrupt the incumbent automaker...

From Black Swans to Grey Rhinos Last year certainly had its fair share of dramatic news, from the war in Ukraine and rocketing inflation...

Interconnected value chains, digital platforms, and multi-product ecosystems are all becoming increasingly common, raising the question...

Our inductive case study of the mobility industry in Southeast Asia shows how an innovative digital platform entrant, Grab, first tried...

From a strategy vantage point, 2021 saw consumers increasing their shift to digital distribution channels. As habits provoked by COVID...

Industry boundaries are dissolving through the dramatic growth of digitalization, and platforms connecting different actors are...

During a crisis, the immediate reaction is often to default to old habits. That may work for a while – as it did in the financial crash...

The Promises and Pitfalls of Platforms and Digital Ecosystems in Healthcare

It will be quite some time before we understand the full impact of the Covid-19 pandemic. But the history of such shocks tells us two...

Ecosystems are not a fad or a sexy buzzword. They reflect a true paradigm shift in business. They are a genuinely new organisational...

When Nestlé was preparing to go mainstream with Nespresso, its single-use espresso capsule, it knew that users would need a machine...

In annual reports, the term ecosystem occurs 13 times more frequently now than it did a decade ago. But like any buzzword, it’s often...